You know your brand is firing on all cylinders when you have a new website launched one week, and the following week Esquire magazine is rating you amongst the top 10 burgers in the capital.

Always one step ahead at Catch, we’ve known for some time The Diner does the best “sloppy-joe” style burgers this side of the pond (we were regulars long before we were their agency honest!). Now Esquire has blown the cover on our one of our favourite lunchtime spots (just around the corner in Soho), by giving their special burgers their seal of approval.

Read Esquire’s article online here www.esquire.co.uk/2009/07/londons-10-best-burgers.
Read more about how we made The Diner website here.
Visit The Diner website at www.goodlifediner.com.

Like classic American food, beer on tap, large portions, milkshakes and great music with a welcoming atmosphere? Then it sounds like you’ll love The Diner which offers all this within eclectic surrounds at five venues throughout central London. The guys over at The Diner wanted to get all this across to potential customers via a spanking new website, and we’re proud to announce that this is now open for your viewing pleasure.

The Diner offers classic American dining with a modern twist. To get this feeling across we’ve used a cutting edge technology, Papervision 3D, to create a site that puts you in inside a virtual 3D Diner online.

The site takes visual elements that can be found at any of the Diners across London, along with a sample of the brilliant music you’ll hear there, via some Last.fm wizardry.

Take a look over at www.goodlifediner.com

Want to read more about how we created this site?

The Diner is a slice of classic Americana with branches in the heart of Shoreditch, Soho, Camden and now Kensal Rise and Islington. Not an ironic, kitsch 50’s diner, but an honest-to-god slice of New York, right down to the boothed seating and bottomless coffee.

We are currently knee deep producing the new Diner website in Papervision, creating a modern twist on their classic tale. This may be one of the reasons the blog hasn’t been updated for several weeks now, it seems to be the Flash lot that like to blog!

Keep an eye for the new site this summer.