We’ve been hard at work on updates to our Snazaroo Facebook app, and at the same time been producing some Facebook content for them too. You can see the fruits of our labour by downloading the app, or visit their Facebook page here to see the new Facebook competition we’ve created for them, along with new product content.

Read more about the app via our case study here.

Today we have great pleasure in announcing both a new client and brand new site launch. The new social portal My Caterham, built on behalf of Caterham Cars. We begin our new relationship at arguably the most exciting time in the history of the organisation, following their recent acquisition by Team Lotus Forumla One.

My Caterham is a social portal aggregating live feeds from the Caterham Facebook, Twitter, Flickr and YouTube accounts to help fans keep up to date with everything that Caterham get up to. It doesn’t stop there though, as the site also includes areas where users are invited to get involved and contribute.

It has had an excellent response from users so far and we look forward to the ongoing development of the portal as it becomes the definitive place on the web for all fans of Caterham Cars.

Visit My Caterham

A recent post over on the Digital Buzz Blog has a great infographic on the “Meteoric Rise Of Twitter”. Slightly US centric, but nonetheless interesting in proving the credibility of the network which many wrote off as a fad as little as 12 months ago. The numbers don’t lie, with a reported 55 million tweets per day in April of this year Twitter is here to stay.

While it’s been widely reported by the naysayers that Twitter is nothing more than a vocal minority of users creating the majority of the tweets, these numbers work hard to prove that while this may have been the case once upon a time, it’s no longer par for the course.

We’ve been on the bandwagon from an early stage, and have been touting its brand enhancing potential to all our clients for over 18 months now. While initially it felt a bit like an uphill battle, our current roster sees all our clients agreeing with the potential that harnessing Twitter as a platform with which to have meaningful engagement with the public has.

If you would like to find out more about how we have help made Twitter work for them, please get in touch.