Even as the housing market slowed the largest propertyportal, Rightmove, reported a growing number of visitors to their domain they recorded 26.6 million visits from prospective homebuyers in May 2007, with eachvisit, on average, lasting 17 minutes. Rigtmove now has 1 million properties ontheir system and in May 2007 was 11th in the Ranking of
all UK Websites by pageimpression.

Property portals, such as Rightmove and SmartNewHomes report that the pre-visitproperty qualification is conducted either from home or the office, via theweb.
It follows that if insufficient product information is available on theweb, properties would be overlooked during this pre-visit qualificationprocess. Estate Agency News, in a survey by AN Digital, it was reported that91% of all home purchases now originate from the Internet. We now live in asociety where the convenience of anonymous ‘out of hours’ product research isthe norm, online presence is essential.